(Post 22) - Forms and coventions






Another main form and convention of a music video is Commercial Exhibitionism. This means the spotlight is on the music artist which is selling voice, face, lifestyle, records. Success in charisma of stardom and sexuality. Within Commercial Exhibitionism there are two smaller branches, the narrative clip and art clip This technique can be seen through many various artists, one of these being the famous female artist Lady Gaga as she uses her body and unique image to sell records which is what enables her to be different from any other artist.
Narrative Clip
This is a short movie to a musical background it is a narrative clip. Pure narrative clip contains a visual story that is easy to follow, this contains no lip-syncing.
Art Clip
Contains no perceptible visual narrative and contains no lip-syncing it is a pure art clip. Artistic video uses more modern, experimental music, such as electro-acoustic music.
Televised Bard
The singer is telling a story, sometimes the singer is not involved in the story but in some cases the singer does appear within the music video. When the video is carried out in an orderly fashion the lyrics and images marry together well.
Electronic Shaman
The electronic shaman is when the performer is not seen within the video clip, if the performer changes shape, shift through time, have extra normal abilities. The shaman is invisible, a good example of this is the artists The Gorillaz as they use mainly animated characters to sing the songs in the music videos.


AG


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